August 27, 2015

DIVA; Be Yourself (HOW DO I LOOK? ASIA Arrives on DIVA To Fix Asia’S Fashion Faux Pas)

17 August 2015 Its time to go head over heels for DIVAs How Do I Look? Asia the highly anticipated Asian re-imagination of the hit fashion makeover series. Billed as Asias ultimate fashion fix,How Do I Look? Asia will make its debut on Monday, 31 August at 8PM (SIN/MAL) on DIVA, NBCUniversal International Networksleading entertainment channel for women in Asia.

The NBCUniversal International format, produced by NBCUniversals Matchbox Asia, follows Malaysian celebrity and style icon Sazzy Falak as she guides eight fashion victims to the path of fashion enlightenment. Jeannie Mai, host of the original U.S. version, and a familiar face to Asian viewers, features in each episode, setting up the fashion challenges each week.

The fashion-challenged victims include onesie-addict/ blogger Apple Allison of Sole Searching Soul (Philippines); indie rock guitarist Ariana (Malaysia); mismatch, mishap/ watercolor artist Choc (Taiwan); sales executive, and literally plainJane (Philippines/Australia); overachieving, yet outdated, Lavinya (Malaysia); rebel teacher Lianni (Philippines); romantically-insecure Maisarah (Singapore); and the uninspiringly-dressed motivational speaker Yessinta (Indonesia).
The thing that excites me the most is that one of my blogger friend is the fashion victim. Ms. Apple Allison of Sole Searching Soul. I really can't wait to watch her reveal her new look :D Seeing her evolve from onesie-addict to this more level up beautiful woman that I know will surely inspire a lot of people. 

To achieve a professional look that can be replicated for the everyday, Sazzy will be joined by a guest stylist in each episode: Liz Uy (Filipina celebrity stylist); Zac Wu (Taiwanese celebrity stylist); Andrea Wong (former editor of Elle Malaysia); and Anindita Saryuf (fashion director of Elle Indonesia).

In each episode, Sazzy and an accomplice a concerned family member, friend or colleague will help transform the lucky fashion victim into a beacon of style. After having their wardrobe raided, the individual will have their current fashion choices face the Eww Tube, one of the iconic features of the original format. The Eww Tubeis a vacuum cleaner-like machine that literally sucks offending outfits up and away after they have been eliminated by the panel of fashion experts and accomplices.

The transformations featured on the series transcend fashion and style. Viewers will also get to witness the complex and emotional backstories of the victims, whose glamorous new looks, and freshly developed sense of style, act as a catalyst for them to adopt a more positive and confident outlook on life.
How Do I Look? Asia is a testament to DIVAs position as the leading womens entertainment channel in Asia. We are confident that this ground-breaking local production, like its original franchise, will strongly resonate with our core female audiences across the region,said Christine Fellowes, Managing Director, Asia Pacific, NBCUniversal International Networks. Using the insights from various in-depth research initiatives on Asian women that NBCUniversal has conducted and developed over the recent years, How Do I Look? Asia features many of the elements that we found women loved: fabulous and fun makeovers, the hottest fashion trends tailored to Asian sensibilities, inspiring and heart-warming personal stories, and a positive underlying message that encourages every woman to be her best self.” 
Jeannie and Sazzy will be making live appearances as they tour Singapore, Malaysia and Vietnam later this month on the following dates:
Singapore: 20-22 August
Kuala Lumpur: 23-25 August
Ho Chi Minh City: 26-27 August

How Do I Look? Asia premieres on 31 August, Mondays at 8PM (SIN/MAL)